Itelyum and Pallacanestro Varese
A team for the future
When Circular Economy and Sport create a winning combination
Starting from the 2023/24 season, Itelyum takes to the court alongside one of Italy’s most successful basketball clubs: Pallacanestro Varese. A partnership that brings together two seemingly distant worlds, yet united by deeply rooted shared values — sustainability, team spirit, responsibility toward the community, and a forward-looking vision.
Founded in 1945, Pallacanestro Varese boasts an impressive record of achievements, including:
- 10 Italian Championships
- 4 Italian Cups
- 1 Italian Super Cup
- 5 European Champions Cups
- 2 Cup Winners’ Cups
- 3 Intercontinental Cups
These accomplishments make it one of the most decorated Italian teams, both nationally and internationally. Leading Pallacanestro Varese as CEO is Luis Scola, former NBA star and a prominent figure in the global basketball scene.
Together for a sustainable future
The partnership between Itelyum and Pallacanestro Varese is not only about sports, but also about shared values. We share a common vision: a world where respect for the environment, resource efficiency, and collective well-being are at the heart of everyday action.
The birth of the Itelyum Arena
At the heart of this partnership lies the new Itelyum Arena, the venue that will host the team and serve as a stage for events and initiatives. Every action, every game, and every activity will be an opportunity to spread a culture of sustainability, especially among younger generations — promoting awareness, responsibility, and mindful use of resources.
Focus on the local area and community
The collaboration supports projects dedicated to schools and social inclusion initiatives, such as those promoted with HSV Varese, a local Paralympic association. For us, sustainability is also social: it means generating shared value, fostering participation, and building bridges between businesses, institutions, and citizens.
Visibility that speaks of values
Thanks to the partnership, the Itelyum brand is featured:
- Inside and outside the Arena
- Across national and digital media
- In the club’s official communication materials
- During events, team-building activities, and environmental campaigns
A team effort to win every challenge
The experience and vision of Itelyum meet the passion and history of Pallacanestro Varese in a shared journey toward ever more ambitious goals. Because only through teamwork can we face and overcome the greatest challenges — on the court as in life, at work as in the ecological transition.